Dr Pepper Snapple is the perpetual third behind The Coca-Cola Company and PepsiCo in the U.S. carbonated soft drinks market, which has been shrinking for 10 consecutive years now, however CSDs still constitutes as much as 41% of the 31 billion gallon liquid refreshment market. CSD is the most crucial segment for Dr Pepper, too, forming 80% of net volume sales for the beverage maker, even though customers continue to shift away from calorie-filled sodas to other beverages such as sports and energ...
Dr Pepper Snapple is the perpetual third behind The Coca-Cola Company and PepsiCo in the U.S. carbonated soft drinks market, which has been shrinking for 10 consecutive years now, however CSDs still constitutes as much as 41% of the 31 billion gallon liquid refreshment market. CSD is the most crucial segment for Dr Pepper, too, forming 80% of net volume sales for the beverage maker, even though customers continue to shift away from calorie-filled sodas to other beverages such as sports and energ...
Share this Article
Recommended